Deloitte's latest report reveals that approximately two-thirds of companies are increasing their investment in Generative AI, mainly valuing its potential for enhancing efficiency and productivity. However, most projects are still in pilot or proof-of-concept stages, and only 38% of companies track changes in employee productivity. While 54% of businesses hope to improve efficiency with AI, actual feedback is lacking. The report points out that, despite only 30% of Generative AI experiments fully moving into production, companies are beginning to focus on using AI to drive innovation and improve product quality.